Great White
Tradeshow production company.
Involvement: logo;
identity
Creative Strategy
Corporate. Irreverent. With the shark's fin representing "Great White," and the water-refracted star representing "production/show," the hidden joke (the company is 50% Canadian) is well out of site. Character is given to the wordmark by using the shark fin to define the bottom of the "W."
This logo is published in the fourth book of the LogoLounge series.
Client: Great White Productions
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