H.I.T
Revolutionary fitness clubs (hitfit.ca).
Involvement: logo, identity
Creative Strategy
H.I.T clubs revolve around a $15,000 fitness machine that has a large 400 pound disc, and can give the user a 90 minute workout in 4 minutes flat. The logo, with it's spinning "H," is based directly on this wheel, and suggests the speed at which the workout takes place.
Client: Rising Wave Inc. |
