
Ironbridge
Provides equity capital for management buyouts, expansions, recapitalizations, and restructuring's.
Involvement: logo
Creative Strategy
Ironbridge is a new firm providing new services, but is rooted in old-world principles. The name is so strong that it demands a literal interpretation, along with classic, timeless logo treatments (large wordmark with tightly-kerned serif characters; a conservative geometric form). As a final thematic tweak, the capital "I" in Ironbridge is exaggerated to emulate a cross-section of an iron structural beam.
Client: Ironbridge Equity Partners |