

Includes: Informal,
facilitated meetings for positioning and
naming strategies.

Includes: URL hunting; name.

Includes: Symbol
("bug"), Wordmark, and Versions (CMYK;
PMS; Web; RGB; B&W; grayscale).
> EXAMPLES

Includes: Standards
and rules for: logo; usage; supportive
colors; fonts.
Formats:
PDF; HTML. Download links:
logo;
stationery (PDF; HTML).

Includes: Film-ready
artwork: business card;
letterhead; envelope.

Includes: Strategy; design; production.

Includes: Sales Kits; brochures; ads; campaigns.
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